Replacing 5 Tools with 1: How Cory Dobbin Builds High-Converting Ads with FLORA

From Fragmented Workflows to One Intelligent Canvas

Cory Dobbin has been in the ad game for over a decade. As the founder of OTHERSIDE and [SEQUENCES], and former CEO of Shoelace, he’s managed over $500M in digital ad spend.

Despite his experience, one problem kept slowing him down: ad creation was noisy, fragmented, and spread across too many platforms.

“Ad creation is noisy. It’s fragmented. It slows you down. I needed a faster way to turn ideas into high-quality assets without hopping between a dozen tabs.”

The Goal: Faster Ad Prototyping at Scale

Cory wanted a clean, repeatable system for producing static ads that communicate product benefits quickly and clearly.

For both agencies and in-house teams, the challenge is the same:

• Get to clarity faster

• Ship at scale

• Avoid wasted hours hopping between tools

Before FLORA: A Stacked, Scattered Workflow

Cory’s old process to create even one ad concept looked like this:

1. Use CustomGPT to generate a product-centric prompt

2. Rewrite that prompt in ChatGPT for visual generation

3. Paste into Midjourney or a gen model for imagery

4. Manually iterate until results looked right

5. Upscale

6. Use Kling or Runway to animate between versions
   
   
   

And then—repeat again and again.

“It wasn’t just time-consuming—it stunted the creative process. Every jump between platforms broke flow.”

After FLORA: One Workflow, Fully Integrated

When Cory found FLORA, the lightbulb went off. He rebuilt his entire ad stack into a single, node-based workflow that runs seamlessly from start to finish.

His FLORA Workflow

• Start with a Text Block → Auto-generate ad concepts instantly

• Connect to Image Blocks → Output multiple ad variations at once

• Swap in new products → Fresh visuals on demand, no rework

• Iterate in seconds → Ideas move from prompt to polished ads almost instantly
  
  

“Once the workflow was set up, it was instant. Just drop in a new product and hit go. The ads generate themselves.”

The Outputs

In one session, Cory generated:

• 5 static ads, fully to spec

• Consistent quality across all variations

• End-to-end control without external tools

“Much of the creative work I do now starts in FLORA. It’s the best place to concept fast, then refine in tools like Photoshop or Premiere if needed.”

Why It Worked

FLORA replaced 5+ platforms with one intelligent canvas, giving Cory:

• A clean, repeatable system that scales

• Unified control of LLMs and image models in one space

• Templatized workflows he can reuse for clients
  
  

“FLORA brings everything under one roof. You create and iterate without hesitation—and that’s everything in marketing.”

Results: Faster, Cheaper, Smarter

• Saved hours of repetitive platform-hopping

• Built ads ready for delivery in minutes

• Created a reusable workflow for agencies and brands

• Streamlined client delivery with ad generator templates

Try Cory’s Workflow in FLORA

Cory’s ad generator workflow is live inside FLORA. Start with his structure and adapt it for your brand or agency in minutes.

👉 Try the Ad Generator Workflow in FLORA

“Do it. It’ll save you time, money, and creative headaches. Plus the FLORA team is building fast—they’re easy to root for.”