FLORA Brand Guidelines

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FLORA Brand Guidelines

Best practices for presenting the FLORA brand correctly and professionally.

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Naming

FLORA is a single word and must be set in all caps.

The Company and the product must be referred to only as FLORA. Do not use derivatives or variants such as Flora, FLORA AI, FLORAFAUNA, FloraFauna, FLORA app, or similar constructions.

When referencing specific features or components, capitalize the accompanying noun.
i.e. FLORA Assets, not FLORA assets.

FLORA is a single word and must be set in all caps.

The Company and the product must be referred to only as FLORA. Do not use derivatives or variants such as Flora, FLORA AI, FLORAFAUNA, FloraFauna, FLORA app, or similar constructions.

When referencing specific features or components, capitalize the accompanying noun.
i.e. FLORA Assets, not FLORA assets.

FLORA is a single word and must be set in all caps.

The Company and the product must be referred to only as FLORA. Do not use derivatives or variants such as Flora, FLORA AI, FLORAFAUNA, FloraFauna, FLORA app, or similar constructions.

When referencing specific features or components, capitalize the accompanying noun.
i.e. FLORA Assets, not FLORA assets.

Sizing for Print & Digital

In digital settings, the minimum sizing for both the full logoform and the standalone Flower mark must be presented at a minimum of 24px in height.

In print settings, the full logoform must be printed at a minimum of 1 inch in length and the standalone Flower mark must be printed at a minimum of 0.5 inches.

In digital settings, the minimum sizing for both the full logoform and the standalone Flower mark must be presented at a minimum of 24px in height.

In print settings, the full logoform must be printed at a minimum of 1 inch in length and the standalone Flower mark must be printed at a minimum of 0.5 inches.

Digital

24px

0.5 in

1 in

Color & Contrast

Maintain sufficient contrast to ensure the FLORA logo remains clear and legible.

Light on dark

Dark on light

Spacing

Clear space ensures the legibility and impact of the logo by isolating it from competing visual elements such as copy or supporting graphics.

Maintain a minimum clear space around the logo equal to the height of the Flower mark, as shown.

The proportions of the logo lockup must remain fixed at all times. Do not stretch, condense, or alter the relative size of the Flower and logotype.

Clear space ensures the legibility and impact of the logo by isolating it from competing visual elements such as copy or supporting graphics.

Maintain a minimum clear space around the logo equal to the height of the Flower mark, as shown.

The proportions of the logo lockup must remain fixed at all times. Do not stretch, condense, or alter the relative size of the Flower and logotype.

Clear space ensures the legibility and impact of the logo by isolating it from competing visual elements such as copy or supporting graphics.

Maintain a minimum clear space around the logo equal to the height of the Flower mark, as shown.

The proportions of the logo lockup must remain fixed at all times. Do not stretch, condense, or alter the relative size of the Flower and logotype.

Logoform & Logomark Use

The FLORA logotype should always be paired with the Flower logomark in the primary lockup.
When space or legibility are constrained, the standalone Flower logomark may be used in place of the full lockup.

The FLORA logotype should always be paired with the Flower logomark in the primary lockup.

When space or legibility are constrained, the standalone Flower logomark may be used in place of the full lockup.

The FLORA logotype should always be paired with the Flower logomark in the primary lockup.
When space or legibility are constrained, the standalone Flower logomark may be used in place of the full lockup.

Correct
Full Logoform Lockup

Correct
Standalone Logomark

Light on dark

Dark on light

Do not isolate

Do not use the FLORA text without the Flower mark

Do not recompose

Do not rearrange the logoform elements

Do not stack the Flower logomark and FLORA text

Do not modify

Do not independently resize the Flower mark or text

Do not skew the mark or form

Do not rotate the logoform or Flower mark

FLORA

Do not use unauthorized fonts

Brand Partnerships

When presenting partner logos alongside FLORA, maintain clear spacing and balanced hierarchy. Avoid placing logos too close together to preserve clarity and visual impact.

Use approved logo formats only. Do not alter color, scale, or proportions.

All co-branded materials must be reviewed and approved by both brands.

When presenting partner logos alongside FLORA, maintain clear spacing and balanced hierarchy. Avoid placing logos too close together to preserve clarity and visual impact.

Use approved logo formats only. Do not alter color, scale, or proportions.

All co-branded materials must be reviewed and approved by both brands.

When presenting partner logos alongside FLORA, maintain clear spacing and balanced hierarchy. Avoid placing logos too close together to preserve clarity and visual impact.

Use approved logo formats only. Do not alter color, scale, or proportions.

All co-branded materials must be reviewed and approved by both brands.