42 Stunning Commercial Storyboard Examples to Guide Your Vision

Creating a commercial is like building a house. Before you start swinging the hammer, you need a solid blueprint to follow. Commercial storyboards offer this type of creative structure. They break down your vision into digestible visuals that you can easily rearrange until they accurately convey your message. This post will showcase practical commercial storyboard examples to inspire your next project. The commercial storyboard samples in this article will help you create visually compelling, high-impact commercials that communicate your vision and resonate with your target audience.

FLORA’s AI tool for creatives can help you achieve this goal faster by generating clear, detailed storyboards from your written prompts. 

Table of Contents

1. What is a Commercial Storyboard and Why Use One?

2. 42 Iconic Commercial Storyboard Examples From Ad Pros

3. Experience a genuinely blissful creative workflow - try FLORA for free today

What is a Commercial Storyboard and Why Use One?

A commercial storyboard distills a concept into frames, each a visual strategy. More than a sketch, it’s a blueprint for persuasion. Advertising teams use them to visualize the final spot and align creative intent with executional clarity. Precision in structure, emotion in pacing, storyboards are where strategy meets story.

Elements of a Commercial Storyboard: What’s Inside the Box?

A commercial storyboard blends: 

• Image

• Motion

• Intent

It includes: 

• Key frames

• Shot details

• Directional cues

• Emotional logic of a scene

Art and creative directors use them to: 

• Pitch

• Persuade

• Align

Once approved, a storyboard might evolve into an animatic for research or head straight to set. Directors often redraw scenes to communicate how they’ll bring the concept to life. It’s not just a pitch tool, it’s a production roadmap.

Building a Commercial Storyboard in 5 Steps 

1. Decide on Structure: Before You Start Drawing, Get Organized

Even with a script in hand, structure matters. Most high-conversion ads unfold in five parts: 

• Hook

• Problem

• Solution

• Rebuttal

• Call to action

As you map your storyboard, consider where each beat lands. Which frames do the heavy lifting? Where does the pace shift? Structure isn’t static. It shapes your: 

• Ad’s rhythm

• Weight

• Emotional pull

2. Read Carefully: Know Your Script Inside and Out

Before sketching a frame, master the script. 

• What’s the center of gravity?

  Character

  Product

  Message? 

• Where’s the emotional focus? 

The sharper your understanding, the more purposeful your visual choices.

3. Add Your Images: Get Visual

Add depth with intent. Each frame, sketch, photo, or still should serve the scene, not just fill a box. Let the visuals clarify: 

• Tone

• Composition

• Rhythm

Use the spec fields to reinforce purpose, not just process.

4. Fill Out the Details: Don’t Skip the Specs

Place your shots with precision. Each frame opens a set of fields:

• Description

• Subject

• Lens

• Movement

• Intent

Call out specifics: Is this a product close-up with a macro lens or drone footage gliding above a skyline? These details shape not just the shot but the story.

5. Start Sharing: Get Your Team on the Same Page

Once the storyboard is locked, visuals, specs, and intent, share it with the team. Add collaborators, or print it for the table read. Every team member should see the story before it moves.

Related Reading

• Visual Storytelling Techniques
• Animatic vs Storyboard
• Shot List vs Storyboard
• Wireframe vs Storyboard
• Storyboard Design Thinking
• Types of Storyboards
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• Storyboard Examples

42 Iconic Commercial Storyboard Examples From Ad Pros

Explore real-world commercial storyboards that show how visual strategy shapes narrative impact. From emotional arcs to bold product reveals, each example distills a distinct creative  insight approach, paired with: 

• Pacing

• Framing

• Visual clarity

1. I Got It From My Mama

A young woman reflects on the traits passed down from her mother. One, though, is self-made: the clarity of her skin, thanks to Nivea. The framing subtly contrasts legacy and self-care, grounding the product in a personal story.

2. Tresemme Blogger

A young fashion blogger moves through her daily routine, each scene a new hairstyle and look. The visual repetition builds tension: beauty at a cost. Tresemmé enters not as a miracle, but a ritual of resilience, restoring what constant reinvention strips away

3. Peroni Canal Side

A group of friends drifts down a quiet channel, sun-soaked, aimless. One breaks from the boat, leaping into a side quest for something cold to share. The pacing is loose, the energy unforced, and friendship flows.

4. Shell Arrival

To launch V-Power Nitro+, the creative team borrowed the language of cinema: 

• A high-stakes trailer arc

• Built on tension

• Scale

• Spectacle

It’s not just an ad; it’s a statement.

5. Forever Mark

A woman stands still, but the light shifts, and the jewelry catches it first. This frame captures more than adornment: it reframes presence, commanding gaze, and self-regard.

6. J20 Pool Party

This surreal spot for J20 brings inflatable characters to life. Each one: 

• Buoyant

• Absurd

• Strangely human 

They lounge, drift, and sip in flat water and candy-toned light. Play becomes parody, and the drink? A stand-in for carefree excess. 

7. Carlsberg Lake

Mads Mikkelsen rows across a fog-laced lake, solitary, deliberate. Each stroke echoes restraint. This Carlsberg spot trades noise for stillness, building tension through atmosphere, not action.

8. Robinson’s Endless Straw

A single straw becomes the thread through space, diving into orchards, slicing through sunlit fields, tracing the juice’s origin story. Each cut reveals process as poetry, nature as narrative.

9. Tresemme Eden

Between set lights, sweat, and city heat, her hair endures more than most routines allow. This sequence captures the quiet toll and the ritual of repair. Tresemme enters not as hero, but as habit: a return to strength, frame by frame.

10. Ruffino Pass Dance Prosecco

The moment the bottle runs dry, the room shifts: play turns to pause. This storyboard leans into the tension of abundance interrupted, using Ruffino not just as a drink, but a signal: celebration is in full swing, until it isn’t. 

11. LH Laundry- Clothes Monster

Chaos spills from corners: piles of laundry twist into snarling beasts, overtaking a boy’s room in shadow and motion. Then, quite forcefully. A mother enters. Calm, assured. Lysoform isn't magic, she is. The detergent simply follows her lead.

12. Aldi June Chess

A quiet miscommunication escalates with comic precision:

• One line in a dating profile

• One very literal interpretation

• A kitchen now brimming with cheese

The storyboard balances absurdity with restraint, using Aldi’s variety not as a punchline, but as a pivot.

13. LOL Endless Possibilities

Thrust into the stylized chaos of League of Legends, a team of gamers navigates their avatars’ world: one misfire at a time. This storyboard, plays with contrast: the thrill of inhabiting a virtual warrior, undercut by the slow discovery of what works. Precision arrives only after: 

• Failure

• Weapon by weapon

• Frame by frame

14. Pine Sol Solderina

Soldiers and ballerinas embody contrasting forces, strength and grace, mirroring the power and delicacy of Pine Sol. This storyboard finds beauty in the clash of opposites, revealing a product that cleans with authority yet leaves a light, inviting fragrance that lingers.

15. Coleman's Breakup

A father and daughter share a quiet, intimate moment over Coleman’s shepherd’s pie. The simplicity of the meal contrasts with the warmth it brings: soft light, shared silence, and the unspoken bond that only a home-cooked meal can create. This storyboard captures the power of small gestures, subtly framing connection in every bite. 

16. Visionworks Air Quotes

In a world dominated by industry giants, Visionworks offers a stark contrast:

• Practical

• Accessible

• Refreshingly direct

This storyboard weaves a narrative of clarity and simplicity, visually breaking down barriers and showcasing the effortless confidence that comes with real choice.

17. Hornitos Tattoo

A moment of choice can define an evening. In this storyboard, the tequila selection sets the stage for an unforgettable experience, where fun flows freely and decisions are confidently made. Hornitos stands as the clear, uncompromising choice, a testament to quality that never misses its mark. 

18. Coke Subway Animatic

In this lighthearted storyboard, a subtle dance unfolds as a man, with quiet persistence, offers a Coke to a woman needing refreshment. The simplicity of the gesture contrasts with the genuine warmth of the moment, as the drink becomes a catalyst for connection, brightening her day with a single sip.

19. Glad Dogs’ Favorite Toy

In this storyboard, a pet’s playful disregard for its many toys leads to an unexpected scene of chaos. A kitchen garbage bag becomes the ultimate prize, testing the durability of Glad bags. The simple yet effective solution lies in their strength, designed to withstand life’s unexpected moments.

20. Motrin

This storyboard captures the unspoken realities of women's monthly discomforts, illustrating the relatable moments with wit and authenticity. Through clever, understated visuals, the narrative subtly conveys the intensity of these experiences, balancing humor with a deep understanding of the daily struggles many women face.

21. Purina Las Reglas 

The importance of a well-balanced diet on a dog's vitality. Through thoughtful, engaging visuals, the narrative emphasizes how dog food can transform a pet’s well-being, ensuring they live their best life:

• Healthy

• Strong

• Happy

22. Sunsilk Strong and Long

This storyboard follows a group of dancers as they navigate the challenges of rehearsals and the toll it takes on their hair. Sunsilk emerges as the solution, restoring their confidence and vitality. Through dynamic visuals, the narrative highlights the transformative power of self-care, allowing these performers to shine both onstage and off, feeling their best in every move.

23. Sunsilk Skyfall

No matter your career path, you never have to compromise luscious and healthy hair. This storyboard presentation follows the careers of three vastly different women in various careers with one thing in common: their priority in looking good and feeling confident in the process. 

24. Trident Stimorol

This storyboard captures a teen’s day when technology fails, leaving them disconnected and searching for new sources of joy. Trident becomes the unexpected spark of refreshment, helping them stay energized and engaged in life’s simple pleasures. Through dynamic visuals, the narrative emphasizes how there’s always room for enjoyment and connection even in moments of disconnect.

25. Endless Adventure

This storyboard explores the quiet inertia of a night in and the spark of spontaneity that turns it on its head. A single swipe triggers a shift, from solitude to shared experience, from the familiar to the unexpected. The sequence captures the tension between routine and possibility through deliberate contrasts in pacing and framing. 

26. CIF Sleeping Beauty

This storyboard reimagines a modern fairytale: resilience and readiness replace distressed damsels. With each carefully crafted frame, we see a woman reclaim her space, transforming it not for a prince, but for herself. The sparkling surfaces are simply the backdrop for a story of self-worth and preparation, where CIF quietly empowers the scene, not steals it.

27. Viagra Cobalt Dance

This storyboard traces a man’s quiet return to self-assurance, subtly portraying the emotional weight of erectile dysfunction and the quiet relief of reclaiming agency. Through restrained framing and natural light, we witness recovery and the quiet dignity of beginning again. Confidence isn’t declared: it’s lived in the smallest of moments. 

28. Martell XO

This kinetic storyboard captures celebration in motion: 

• Vignettes of achievement

• Release

• Self-expression

From studio lights to late-night toasts, Martell appears not as a product placement, but as a quiet companion to personal triumph. Every frame pulses with momentum, honoring moments that don’t ask for permission to be celebrated.

29. Peroni Vita Al Mare

These frames follow a young woman slipping away from the curated glare of fame into the quiet chaos of ordinary life: 

• A market

• A dance

• A shared drink

Fleeting and unfiltered, her moments with locals unfold in rich, cinematic contrast: an ode to anonymity, spontaneity, and the kind of joy that doesn’t need documenting.

30. Fresh Step Don't Tell Mom

These frames tap into a universal truth: kids are masterful secret-keepers, especially when Mom’s not looking. With a sharp sense of comedic timing, the storyboard captures the tension, innocence, and barely-contained chaos of cover-ups in progress. The humor lands in the quiet beats, the glances exchanged, and the messy brilliance of childhood logic.

31. Herradura

This storyboard treats the Herradura bottle like a relic: every bevel, shadow, and shimmer rendered with reverence. Precision framing and dramatic lighting elevate the bottle from product to icon, mirroring the craftsmanship poured into every drop of the tequila itself.

32. Jim Beam How You See It

Faced with an intimidating wall of bourbon, a couple hesitates: until Mila Kunis appears, not as a celebrity, but as a calm, knowing guide. Each frame plays with contrast: 

• Chaos vs. clarity

• Noise vs. heritage

Through confident composition and dry wit, the storyboard distills complexity into a single truth: Jim Beam needs no introduction.

33. Lor Expresso

Each frame lingers with intention, the pour of Lor coffee rendered like liquid velvet. Across the space, a woman turns, not because she's called, but because something in the air has shifted. The final shot, quiet and assured, captures a single sip:

• Elegant

• Immersive

• Inevitable

34. Schwarts Flavor Shots

In these frames, flavor ignites. Schwartz Spice Flavor Shots burst into vibrant color, a visual dance that mirrors the intensity of taste. Each movement amplifies the rich, layered spices, transforming every dish from simple to unforgettable.

35. Tui

This storyboard is a masterclass in movement. It captures the rhythm of every step, each motion a deliberate, synchronized expression of artistry. With motion capture and professional dancers, the team infuses a dramatic, Broadway-esque energy, transforming the screen into a stage where every gesture resonates.

36. Joy Fills

Just when indulgence reaches its peak, Joy Fills redefines it. This storyboard unfolds a cinematic collage of bite-sized decadence, each frame a study in contrast and texture, capturing the irresistible allure of these chocolate treats.

37. Stella Cidre

"Simplicity" is subjective, but luxury is undeniable. This storyboard showcases the meticulous craftsmanship behind every bottle of Stella Cidre, with each frame immersed in opulence and grace. The scenes exude a wealth of detail, reflecting the richness and refinement of the cider within. 

38. Stella Poolside

Timing is critical, especially when perfection is at stake. This storyboard follows a bartender determined to showcase his skill with a flawlessly poured Stella Artois. Yet, when an unexpected misstep occurs, missing the perfect moment to serve, the tension builds, resulting in a spark of unexpected drama.

39. Tassimo

A coffee machine that delivers both power and versatility. This storyboard emphasizes the Tassimo coffee machine’s adaptability, utilizing creative architectural design to illustrate its ability to elevate gatherings, large or small.

40. Baileys Deliciously Light

These storyboard frames showcase a guilt-free evening, where friends gather without consuming unnecessary calories and sugars. Simply pour your drink, set aside any hesitation, and embrace the moment.

41. Becel Symphony

In this cinematic storyboard, a symphony of plant-based ingredients converges to highlight the harmony within Becel. The narrative showcases the seamless integration of natural sources that define the quality of Becel’s plant-based margarine. 

42. Hyundai Storyboards

This cinematic storyboard highlights the versatility of the Hyundai Palisade, designed for busy families. We follow two parents navigating their children’s activities, seamlessly supported by their dependable Hyundai.

Related Reading

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